It's quite simple really. Emo as it is known to the mainstream music buying public became popular because some mid 90s bands such as Sunny Day Real Estate dabbled in a sound not unlike that of similar bands around the same time such as Nirvana (they were both Sub Pop bands) but also with this hardcore sound from DC during the 80s. Now of course Cobain dies and the younguns need a new form of music that they supposedly can relate to. We now come to the present day.
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