That's why I said the last line. The ability is the key, not the specific goal. You can ridicule the aesthetic itself as superficial or childish but ultimately it's just a clear and grotesque display of being at the top of the sort of "dominance heirarchy" Peterson preaches about. The entire point is distinguishing yourself from the vast hoards of other men through one or another type of high status.
I think in part the obsession with things like women and materialism is because it's an obsession with tangible results. Said results provide a clear-cut motivation and also a way to track whether you are actually making any progress.
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