sleepy jack

It's kind of funny that you just copied and pasted the whole thing without any real discretion to what it says. The bottom half - Sexploitation - has nothing to do with Brainwashing and Jeane Kilbourne argued that entire point in a much more intelligent manner in Killing Us Softly.

Anyway as for the real argument you need to look up the difference between effective frequency and brainwashing (and there is a difference.) Effective Frequency, which is what that article specifically refers to, is a marketing technique and there are key variables in it that basically eliminate the idea that it's "brainwashing everyone." For instance if I were to see a commercial for Levi Jeans thirty times but never actually encountered Levi Jeans then there's no chance I will buy them regardless of how many times I see that commercial. There's also the chance I can have negative associations with the product, etc. It isn't a hook, line and sinker technique.

That aside that research ignores the simple human ability to think critically. Just because I see a commercial over and over doesn't necessarily mean I'm going to see the product and buy it. Even if I associate it with the pleasant commercial, which is what effective advertising would do, I could have other fiscal responsibilities or it could simply not be in my favorite color. Arguing that effective frequency, a marketing technique and only a marketing technique, is the mass media brainwashing and controlling us...is just being hyperbolic and childish.

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