mr dave

i think another big factor is the distribution method. by going online first and foremost the odds of being a wide scale commercial success are pretty much nil, but at the same time there aren't the ostentatious costs involved with large scale material distribution. you don't need to spend millions hyping up something you made in your bedroom to recoup the studio costs.

on the other hand, sticking to online / small scale independent distribution makes it harder to find physically, but requires less sales to break even or make a small profit, so you don't need to be the next big thing to really 'make it'.

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