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Old 09-27-2010, 05:42 PM   #1 (permalink)
Ba and Be.
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Join Date: May 2007
Location: This Is England
Posts: 17,300
Default 3d60™

360 sound is basically 3D sound created for music which has been developed by The Jam's live sound engineer and music video director Mike Brady, musician and multimedia producer Ian Thompson, and internationally renowned music producer and Killing Joke bassist Youth.

There has been many attempts to expand the conventional 2 channel stereo sound over the years but the unique selling point of 360 is that you only need headphones to appreciate it. No new hardware, decoders or even understanding of the concept. It's just sit back and enjoy.

Although 3D films have seemed to become once again au fait with the general populace, despite being a device that is well over 40 years old, the music fraternity has generally stuck with the basic stereo (2 channel) set up and apart from the advent of cinematic 5.1 and the occasional album media for this platform being specifically made for those with the hardware, there still hasn't been any major advances in this regard.

Hopefully 360 can change that. One of the major plus points it has is the new Orb album being released in a couple of weeks with no less than one David Gilmour (Pink Floyd) onboard.

Although this technology wasn't solely created for this release, the production team on the album will use this release as a guinea pig to get the maximum potential out of the process with the album 'Metallic Spheres' being released in a limited deluxe 2 CD package with both the original mix and the second disc utilising this technique and I can think of no better soundscape in which to test it.

When you hear music on headphones there is no doubt that you hear a lot more than you usually do via C.D and with the advent of 360, there is the potential to fully explore a multi layered sound that will enhance the listening pleasure and not be mere gimmick.

Will it work? Well it is in it's infancy and so by that; it is far from the finished article but what does work in it's favour is the fact that it only requires headphones and barely no extra outlay at this point.

The fact that people genuinely still involved in the music business and not a bunch of businessmen looking for a quick buck means that the intentions are sincere at this time.

More info:
3D60™*: three-dimensional sound production

and as a shameless plug of an album I CANNOT wait to hear:

“A cynic by experience, a romantic by inclination and now a hero by necessity.”
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Old 09-28-2010, 01:43 PM   #2 (permalink)
Partying on the inside
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Join Date: Mar 2009
Posts: 5,329

Sorry Jackhammer, but those guys are trying to brand and market a long-established and well-known recording technique called Binaural Recording.

Binaural recording - Wikipedia, the free encyclopedia

The only thing 3D60 is developing is the name "3D60" and whatever extra stuff they add to the mix to brand their "process". When they accomplish that (if they haven't already) then they'll just be making money off bands and fans who buy into it.
I'm not against the recording technique. I'd try it myself if I had some better microphones or a binaural kit. I just think people should be aware that this is absolutely not a new thing at all, and also that it's not something that can be "applied" to their favorite music. All it is, is "Buy music we record, because it will sound 3D" but stated with a lot more glamor and glitter.
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Old 09-28-2010, 02:50 PM   #3 (permalink)
MB quadrant's JM Vincent
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Location: Washington, DC
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I was wondering about that myself. A lot of music sounds just about as 3d as it can get (I'm assuming with binaural recording)...I can't imagine sounds popping out at me any more than they already do.
Confusion will be my epitaph...
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