Surell

Very true, though i'm plugging the same band, Animal Collective had a decent success - at least considering their popularity before - with "My Girls," which has a very different structure and sound than pop songs of today or even a lot of the past. I would actually say that "Somebody That I Used to Know" from Gotye was pretty innovative, it was lyrical, had an unusual structure as far as radio songs go, and unique instrumentation.

Still, I don't think we necessarily have to think of Pop in terms of popularity, it's evolved beyond that in many respects. How would Avant/Experimental Pop exist in this regard? Experimental music is never popular, as it dabble in unpopular and unfamiliar sounds, but it's still pop.

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Soulflower

It has and what it has evolved into isnt as experimental or creative like it was in the past. I think popular music today is more so about image than music. Its always been about both but it appears to be alot more emphasis on image now.