Not hate, just common sense.
It's clear that people in charge at Apple aren't music lovers. iTunes (the program, not the store) is a terrible piece of software. A huuuuuge file to download that basically does nothing much.
I fail to see any sort of flexibility which you mention, especially compared to winamp and media player. iTunes may be fine for a few of my mates with no more than 20 cds but it cannot handle a moderate sized collection without starting to drag.
Then you look at the options you get with it....not much. Compare it to a lot better designed programs (which usually comes as very small file sizes) and you'll see that the options are very limited.
I'm not going to explain any further, unless someone asks, as I've mentioned plenty of times that iTunes is poor.
If you have an iPod, you sooooooo do
not need to use iTunes.