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Old 12-09-2008, 04:43 PM   #1 (permalink)
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Default Starting a record label

Hey everyone, I'm in several bands and we just got to the point were we can manage professional production on our own. I am starting up a label because i like the DIY approach. I have all the business **** down, but its not worth going through with until we have some sort of fan base. Any marketing ideas? What is the best way to get your music heard by a broad audience?
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Old 12-09-2008, 04:45 PM   #2 (permalink)
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get Pitchfork to review your albums
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Old 12-09-2008, 04:46 PM   #3 (permalink)
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I'd just send free albums to blog owners and webzines and ask them if they could review it.
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Old 12-09-2008, 04:47 PM   #4 (permalink)
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Originally Posted by bran182 View Post
Hey everyone, I'm in several bands and we just got to the point were we can manage professional production on our own. I am starting up a label because i like the DIY approach. I have all the business **** down, but its not worth going through with until we have some sort of fan base. Any marketing ideas? What is the best way to get your music heard by a broad audience?
There are two ways to go about it. Either the DIY route of getting to know people who work for large magazines and reviewing websites (obviously takes a long time) or theres the professional route of employing a PR company (takes alot of money)... places like Kerrang, RockSound, Pitchfork etc etc will usually only review releases that have come to them through one of these methods. Just a demo through the door will rarely have any effect.
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Old 12-09-2008, 07:08 PM   #5 (permalink)
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I'd just send free albums to blog owners and webzines and ask them if they could review it.
For sure, just don't do it before you got a good product to show for.
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Old 12-10-2008, 12:25 PM   #6 (permalink)
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Word, that sounds like a good idea. I know well enough from the bands I had when I was in high school that you never put out a product until it is perfect. I have some connections to writers for big magazines so that's a start. I suppose I'll just see what happens from there.
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