Music Banter

Go Back   Music Banter > The Music Forums > General Music
Register Blogging Search Today's Posts Mark Forums Read
Welcome to Music Banter Forum! Make sure to register - it's free and very quick! You have to register before you can post and participate in our discussions with over 70,000 other registered members. After you create your free account, you will be able to customize many options, you will have the full access to over 1,100,000 posts.

Reply
 
Thread Tools Display Modes
Old 03-31-2014, 02:07 PM   #11 (permalink)
 
Zer0's Avatar
 
Join Date: Sep 2007
Location: Ireland
Posts: 3,791
Default

Quote:
Originally Posted by realtalk92 View Post
I am obviously referring to mainstream artists with that statement. Some of those marketing tactics do not apply to all artists and are only for certain types of artists.

So in this particular case, if a established popular mainstream artist did something like that, that would be for marketing reasons versus an up and coming unknown artist.
Yes that is true. But would a marketing gimmick that could only really be attempted by less than 0.5% of musical artists really be considered as a valid marketing tactic? I'm under the impression that the OP is asking from the perspective of someone who might be in the 99.5%.

Besides, even for mainstream artists who it might work for, has it even been proven that it makes a difference compared to releasing a album the conventional way?
__________________
Zer0 is offline   Reply With Quote
Old 03-31-2014, 11:46 PM   #12 (permalink)
Account Disabled
 
Join Date: Apr 2009
Posts: 2,304
Default

Quote:
Originally Posted by Zer0 View Post
Yes that is true. But would a marketing gimmick that could only really be attempted by less than 0.5% of musical artists really be considered as a valid marketing tactic?
Yes, because regardless if only one artist does it, it is still a possible marketing tactic.

There A MILLIONS of marketing tactics that every artist will not get a chance to do but it still does not eliminate the possibility.




Quote:
Originally Posted by Zer0 View Post
I'm under the impression that the OP is asking from the perspective of someone who might be in the 99.5%.

The OP is just asking for different types of marketing tactics. I do not think he or she was referring to a particular group of artists.


Quote:
Originally Posted by Zer0 View Post
Besides, even for mainstream artists who it might work for, has it even been proven that it makes a difference compared to releasing a album the conventional way?
Yes it has. It has been proven more than once.
Soulflower is offline   Reply With Quote
Old 04-01-2014, 12:29 AM   #13 (permalink)
 
Zer0's Avatar
 
Join Date: Sep 2007
Location: Ireland
Posts: 3,791
Default

Quote:
Originally Posted by realtalk92 View Post
Yes it has. It has been proven more than once.
Provide us with some verifiable evidence that it does. I'm under the impression that everybody who bought the latest David Bowie album would have bought it anyway because it was the new David Bowie album.

Also, what good is a tactic like that when the album itself isn't really that great (Radiohead - The King of Limbs)?
__________________
Zer0 is offline   Reply With Quote
Old 04-01-2014, 12:43 AM   #14 (permalink)
Account Disabled
 
Join Date: Apr 2009
Posts: 2,304
Default

Quote:
Originally Posted by Zer0 View Post
Provide us with some verifiable evidence that it does. I'm under the impression that everybody who bought the latest David Bowie album would have bought it anyway because it was the new David Bowie album.

Also, what good is a tactic like that when the album itself isn't really that great (Radiohead - The King of Limbs)?

Beyonce recently copied the same tactic and sold 600,000 copies in 3 days.

So it is a tactic that obviously works and it also worked for Bowie
Soulflower is offline   Reply With Quote
Old 04-01-2014, 01:12 AM   #15 (permalink)
 
Zer0's Avatar
 
Join Date: Sep 2007
Location: Ireland
Posts: 3,791
Default

Quote:
Originally Posted by realtalk92 View Post
Beyonce recently copied the same tactic and sold 600,000 copies in 3 days.

So it is a tactic that obviously works and it also worked for Bowie
And if she had released the album the conventional way, how many copies would it have sold in 3 days? I'm looking for a number here.
__________________
Zer0 is offline   Reply With Quote
Old 04-01-2014, 04:12 AM   #16 (permalink)
Mate, Spawn & Die
 
Janszoon's Avatar
 
Join Date: May 2007
Location: Philadelphia, Pennsylvania
Posts: 24,041
Default

Quote:
Originally Posted by zabrak View Post
In other words, what are ways that companies use to promote albums? Have any specific examples?
One of the biggest ones, which I'm surprised no one has mentioned yet, is getting the new album out to reviewers in major publications. Also press releases to major publications about the impending release of the new album.
__________________
Quote:
Originally Posted by P A N View Post
i'm not gonna spend my life on music banter trying to convince people the earth is flat.
A Night in the Life of the Invisible Man

Time & Place

25 Albums You Should Hear Before the Moon Crashes into the Earth and We All Die


last.fm
Janszoon is offline   Reply With Quote
Old 04-01-2014, 11:40 AM   #17 (permalink)
silky smooth
 
YorkeDaddy's Avatar
 
Join Date: Aug 2011
Location: Pangaea
Posts: 3,674
Default

Quote:
Originally Posted by realtalk92 View Post
Beyonce recently copied the same tactic and sold 600,000 copies in 3 days.

So it is a tactic that obviously works and it also worked for Bowie
Well gosh BEYONCE probably would've sold like 10 albums if not for the brilliant marketing tactic because she's not very popular and needs to do that to make money nawmsayin????????????!!!!!!!!!!!!!
__________________
http://cloudcover1.bandcamp.com/
http://daydreamsociety.bandcamp.com/

Think about how life sucks -> Vent about it on MusicBanter -> Make no progress towards improving life because limited free time is wasted on MusicBanter -> Think about how life sucks
YorkeDaddy is offline   Reply With Quote
Old 04-01-2014, 11:53 AM   #18 (permalink)
Account Disabled
 
Join Date: Apr 2009
Posts: 2,304
Default

Quote:
Originally Posted by Zer0 View Post
And if she had released the album the conventional way, how many copies would it have sold in 3 days? I'm looking for a number here.
It would not have sold nearly as much because none of the songs are strong. No one talks about the album and she only has one single out. When that Drunk in Love song came out it took it a while to catch on because it is not a strong single but Viacom is shoving it down regardless.

It sold that much quickly because she dropped it without letting anyone know about it. She dropped it after Justins, Gaga's, Perry's and so forth. Her camp purposely dropped it at the end of year.

All marketing tactics. It was great marketing, she just wasn't the first to do it.
Soulflower is offline   Reply With Quote
Old 04-01-2014, 11:54 AM   #19 (permalink)
Account Disabled
 
Join Date: Apr 2009
Posts: 2,304
Default

Quote:
Originally Posted by SlowSilver View Post
Vine, Youtube, Instagram. Since everyone are on social media, it is a must have for all current generation artists.
Good ones!
Soulflower is offline   Reply With Quote
Old 04-01-2014, 12:06 PM   #20 (permalink)
 
Zer0's Avatar
 
Join Date: Sep 2007
Location: Ireland
Posts: 3,791
Default

Quote:
Originally Posted by realtalk92 View Post
It would not have sold nearly as much because none of the songs are strong. No one talks about the album and she only has one single out. When that Drunk in Love song came out it took it a while to catch on because it is not a strong single but Viacom is shoving it down regardless.

It sold that much quickly because she dropped it without letting anyone know about it. She dropped it after Justins, Gaga's, Perry's and so forth. Her camp purposely dropped it at the end of year.

All marketing tactics. It was great marketing, she just wasn't the first to do it.
That doesn't answer my question. You mentioned that the album sold 600,000 copies in 3 days. I asked how many copies would it have sold had it been marketed the conventional way, looking for an amount.

How can it be proven to work if you can't compare the statistics?
__________________
Zer0 is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Similar Threads



© 2003-2020 Advameg, Inc.