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Old 10-11-2021, 11:13 PM   #1 (permalink)
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Default When did Music Features become popular?

Starting to realize that features used to be very rare. And all of a sudden every major artist has features just bombarding their albums / singles. I understand that it is there to make money by the industry, but when did it start and why so late? The pressure of the music industry was already heavy back in the days, but why did no one ever get the idea of like: hey lets have the stones hop on this next beatles album (for example)? And even if it was not for the money, just artistic collaborations?
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Old 10-12-2021, 04:13 AM   #2 (permalink)
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I'd say it became ubiquitous with the emergence of rap music.

Also it might have something to do with solo artists becoming more popular than bands, and singles more important than albums. The 60s and 70s are the height of the popularity of the band-writing-albums formula, which implies that a certain group of people write, play and record together – no features required. But since in the 80s and 90s solo acts and rap music became more and more popular, features started to be more frequent for publicity reasons.

It did happen before though. Like Clapton playing the solo on While My Guitar Gently Weeps, or Mick Jagger and Keith Richards singing on All You Need Is Love, Paul and John singing on We Love You (if I remember correctly), George Harrison being featured on The Badge, by Cream, Jimmy Page playing on Scarlett, by Rolling Stones.

Notice those are only pretty much Beatles and Stones ones I mentioned. There sure was more of such things, it just wasn't publicised as much as nowadays.
Often people would just form short-lived bands/projects for collaborations, rather that "feature" someone on their songs. The band ethos was stronger back then.

I think that in the 60s/70s the collaborations were much more friend-based ("hey man, wouldn't you like to come to the studio tomorrow and play something on this track?"), rather than industry required or something.
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Old 10-13-2021, 07:35 PM   #3 (permalink)
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Around the 80s, like Mucha na Dziko said, but it was becoming so tiresome throughout the 90s and later, every artist needed a feature all the time with or without remixing their tracks, it was awful
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Old 10-14-2021, 04:00 PM   #4 (permalink)
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yeah I guess the music now is way more on branding, and adding a popular name at the end of a track name advertises that song way more. Kinda wack though that artists focus on making singles. Ive noticed too that even those singles are reduced to becoming a hit on platforms like tik tok. I guess I just miss the album era, way more thought and depth was put into songs and albums as a whole.
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Old 10-14-2021, 04:01 PM   #5 (permalink)
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It started great though, credit where due


https://www.youtube.com/watch?v=4B_UYYPb-Gk
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