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Old 11-21-2010, 11:10 AM   #1 (permalink)
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Default The Importance of Independent Artists

Artists and bands are gaining more exposure than ever before. Independent artists are springing up everywhere, and they are enjoying success. Many times when we hear the words "independent artist or band" we assume that their music will be no good, the quality of their recordings will be crap, and we just won't like them. How many of us have corrected ourselves after listening to a really great independent artist or band though?

This brings us to the topic of this post. How important are these independent bands and artists to the music industry?

Independent artists are the true "artists" of the bunch. They dedicate themselves to their music. Spending hours practicing, writing lines, writing songs, searching for a break. Independent artists and bands work hard to ensure that even a single person hears their work. I have a friend that writes hip hop and rap songs, and he works hard to write the best lyrics that he possibly can. Then he spends hours perfecting his beats to match these lyrics. Follow this up with recording the rap, re recording, checking, listening, and re recording. The most important thing comes next though. After he does all of this work, he promotes his own music. No, not many people are going to hear it. But he is ecstatic when only a few hear it and say "Hey, that is pretty good. Keep it up." Do you notice something here. Independent artists are involved and working in every aspect of their music career. Many of them do not have people working for them that will handle a specific part;instead, they handle it themselves. This is what makes independent artists special.

My point is that independent artists realize that they have to do it on their own. They realize that their music needs to be top notch; then they realize that they are going to need to promote and market hard in order for people to hear their music. They are engrossed in every facet of the music, from thought to marketing.

Independent artists are the most educated people in the music industry. No, they might not be working for a big time label. No, they may not be considered experts, but they are still the most educated and most versed people in the music industry. They are experienced with writing the songs, perfecting them, analyzing both the lyrics and the music. They then understand how to go about recording the music. They know what software to use, how to edit it, and what sounds good. Then, they are experienced with the promotion and marketing process. The most successful of the independent artists then are involved in negotiations, and this is where the independent artists become a form of businessmen.

This is healthy for the music industry. This value of hard work is something that often disappears whenever someone has multiple agents and secretaries taking care of a hundred different things for him. But when an independent artist understands that he is only going to go as far as his own work takes him, then this is beautiful.

The music industry would survive without the presence of independent artists and bands. Platinum records would still be sold, the same people would still be on top of the charts, but the spice would be lost. The independent artists supply this spice. No, they may never be as successful as the artists signed by major labels, but they will know that they have worked hard in the production of their music; it is something that they can take pride in. This pride needs to be present in the Music Industry, and independents artists provide this, along with many other things.
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Old 11-21-2010, 11:14 AM   #2 (permalink)
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Many times when we hear the words "independent artist or band" we assume that their music will be no good, the quality of their recordings will be crap, and we just won't like them.
I can honestly say I have never assumed that.
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Old 11-21-2010, 11:17 AM   #3 (permalink)
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Many people here probably won't. People that are deeply involved with music understand that sometimes independent artists have the best music. However, the general population prefers the mainstream artists because of the big record labels.
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Old 11-21-2010, 11:25 AM   #4 (permalink)
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I think you're making a lot of inaccurate generalizations.
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Old 11-21-2010, 11:26 AM   #5 (permalink)
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I think you're making a lot of inaccurate generalizations.
What would you say my generalizations are.
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Old 11-21-2010, 11:30 AM   #6 (permalink)
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What would you say my generalizations are.
That independent artists are the most knowledgeable people in the industry, that they work any harder than mainstream artists, that they're the salt of the earth, etc.
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Old 11-21-2010, 11:32 AM   #7 (permalink)
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I was just making the point that independent artists are involved in every step of the music making process. From songwriting, to marketing, to sales. Mainstream artists do not do this.
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Old 11-21-2010, 11:40 AM   #8 (permalink)
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I was just making the point that independent artists are involved in every step of the music making process. From songwriting, to marketing, to sales.
There are plenty of mainstream artists who are just as deeply involved. Not all artists on the radio sit around and buff their nails while someone else writes their music. As for marketing and promotion, there are just as many independent artists who lean on their labels for promotion as there are mainstream artists.

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Mainstream artists do not do this.
False in a lot of cases.
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Old 11-21-2010, 11:43 AM   #9 (permalink)
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What if I changed independent artists to unsigned artists? Would it be different then?

BTW..thanks for the feedback
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Old 11-21-2010, 12:24 PM   #10 (permalink)
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I think where this fails is you seem to be talking about just two things here. "Independent artists" and pop stars. I'm not claiming this was your intent but this how I read it. You seem to be suggesting that an unsigned artist works so much harder and is so much more involved in the writing, recording, production and promotion of their music than signed artists. Surely you cant actually believe this? You arent referring to a certain percentage of signed artists, it really does seem that you are referring to every signed musician. This is why I just went ahead and assumed you were talking about pop stars and those who don't play instruments, sing live, write their own material etc.

Also, I don't know your background. You may have worked in the recording industry but the way you wrote doesn't offer an opinion, to me. It seems to offer fact and where you refer to the inner workings of the recording industry, I find myself doubting that you could actually know these things first hand. It also offers fact, rather than opinion, on quite a few debetable points.

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Independent artists are the true "artists" of the bunch.
Quote:
Originally Posted by ArtistConnection View Post
Independent artists are the most educated people in the music industry.
Quote:
Originally Posted by ArtistConnection View Post
they are still the most educated and most versed people in the music industry.
How can you be so sure of this? I just think it would be much better if this was worded more carefully as your take on things and your opinion.
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