What are some music marketing tactics?

zabrak · 03-30-2014, 03:52 PM

In other words, what are ways that companies use to promote albums? Have any specific examples?

So off the top of my head, lady gaga's latest album had a billboard or two, on the streets

Black Francis · 03-30-2014, 03:59 PM

All that comes to mind is Tv and radio appearances by the artist talking about wthvr topic the host is talking about and then at the end they plug their cd.

Or if its in a late night show they play a song and then do a little interview and at the end they plug their cd again. lol

~~Soulflower~~ · 03-31-2014, 11:42 AM

Purposely leaking songs to test the strength of songs as potential singles.

Releasing an entire album without telling anyone online or in general

Making appearances, performing at award shows, performing at events, etc.

Appearing in movies, sitcoms, television shows, etc

Doing an interview or documentary.

Leaking rare photos of a singer to the press so they can stay in the headlines

Creating made up stories about a singer to the press so they can stay in the headlines

Saying things like " I am a feminist" "I am a social activist" "I am a role model" "I am a politician" although you really aren't or do not believe in those things

Endorsing other brands such as food, perfumes, clothes, etc.

We can talk about this all night long because there are so many marketing tactics. All these things collectively impact a singers or artists career and record sells for the good or for the bad.

Zer0 · 03-31-2014, 12:12 PM

Quote:

Originally Posted by realtalk92

Releasing an entire album without telling anyone online or in general

So if I was an unknown artist and wanted to promote my music and make a name for myself, I could release an album without telling anyone and become a superstar?

Plankton · 03-31-2014, 12:17 PM

Quote:

Originally Posted by Zer0

So if I was an unknown artist and wanted to promote my music and make a name for myself, I could release an album without telling anyone and become a superstar?

Thats where Frownland, Yorke Daddy, Psychdub, and myself went wrong. We told people.

Que the Cher:

*If I could turn back tah-ahm*

I get what he's saying though. Didn't Beyonce just do that?

Urban Hat€monger ? · 03-31-2014, 12:19 PM

Quote:

Originally Posted by Plankton

Thats where Frownland, Yorke Daddy, Psychdub, and myself went wrong. We told people.

Que the Cher:

*If I could turn back tah-ahm*

I get what he's saying though. Didn't Beyonce just do that?

Oh well at least you have that perfume range to fall back on.

Black Francis · 03-31-2014, 12:22 PM

Quote:

Originally Posted by Plankton

Thats where Frownland, Yorke Daddy, Psychdub, and myself went wrong. We told people.

Que the Cher:

*If I could turn back tah-ahm*

I get what he's saying though. Didn't Beyonce just do that?

Plz don't mention that Beyonce did it..

you'll get RealTalk all riled up again.

Plankton · 03-31-2014, 12:28 PM

Quote:

Originally Posted by Urban Hat€monger ?

Oh well at least you have that perfume range to fall back on.

You mean my bottled fart eu de toilet?

Thats not doing as well as my marketing outline had predicted.

Quote:

Originally Posted by Black Francis

Plz don't mention that Beyonce did it..

you'll get RealTalk all riled up again.

I didn't mean to open up any can of worms. I was being serious.

~~Soulflower~~ · 03-31-2014, 01:49 PM

Quote:

Originally Posted by Zer0

So if I was an unknown artist and wanted to promote my music and make a name for myself, I could release an album without telling anyone and become a superstar?

I am obviously referring to mainstream artists with that statement. Some of those marketing tactics do not apply to all artists and are only for certain types of artists.

So in this particular case, if a established popular mainstream artist did something like that, that would be for marketing reasons versus an up and coming unknown artist.

YorkeDaddy · 03-31-2014, 01:54 PM

Quote:

Originally Posted by Plankton

Thats where Frownland, Yorke Daddy, Psychdub, and myself went wrong. We told people.

Que the Cher:

*If I could turn back tah-ahm*

I get what he's saying though. Didn't Beyonce just do that?

Damn it, if only I had known sooner!

03-30-2014, 03:52 PM	#1 (permalink)
zabrak Groupie Join Date: Apr 2012 Posts: 5	What are some music marketing tactics? In other words, what are ways that companies use to promote albums? Have any specific examples? So off the top of my head, lady gaga's latest album had a billboard or two, on the streets

03-30-2014, 03:59 PM	#2 (permalink)
Black Francis Out of Place Join Date: Nov 2011 Location: in an abstract house Posts: 4,111	All that comes to mind is Tv and radio appearances by the artist talking about wthvr topic the host is talking about and then at the end they plug their cd. Or if its in a late night show they play a song and then do a little interview and at the end they plug their cd again. lol __________________ "Hey Kids you got to meet the MIGHTY PIXIES!" http://www.youtube.com/watch?v=JbRbCtIgW3A

03-31-2014, 11:42 AM	#3 (permalink)
~~Soulflower~~ Account Disabled Join Date: Apr 2009 Posts: 2,304	Purposely leaking songs to test the strength of songs as potential singles. Releasing an entire album without telling anyone online or in general Making appearances, performing at award shows, performing at events, etc. Appearing in movies, sitcoms, television shows, etc Doing an interview or documentary. Leaking rare photos of a singer to the press so they can stay in the headlines Creating made up stories about a singer to the press so they can stay in the headlines Saying things like " I am a feminist" "I am a social activist" "I am a role model" "I am a politician" although you really aren't or do not believe in those things Endorsing other brands such as food, perfumes, clothes, etc. We can talk about this all night long because there are so many marketing tactics. All these things collectively impact a singers or artists career and record sells for the good or for the bad.